Before the USA Network came to be (1969–1980)

Manhattan Cable and HBO (1969–1977)

Manhattan Cable (subsequently referred to as the MSG Network) debuted in the spring of 1969 and did all home events from the Madison Square Garden: New York Knicks basketball, New York Rangers hockey, college basketball, horse shows, Golden Gloves boxing, tennis, the Westminster Dog Show, ice capades, professional wrestling, etc. The first reference to the channel as “MSG Network” was sometime around 1971–72, although the name did not become official until 1977.

The first televised events were NHL and NBA playoffs in the spring of 1969; in those playoffs Marty Glickman did play-by-play for the Knicks broadcasts while Win Elliott did play-by-play for the Rangers.

Meanwhile, HBO began simulcasting some MSG games in 1972 beginning with the Rangers/Vancouver Canucks game on November 8, 1972 (the first ever program televised on HBO, to a few subscribers in Wilkes-Barre, PA). 1974–75 marked the only year in which HBO used MSG announcers for their feed. Because HBO is a premium cable service, this created a burden on announcers to fill in dead airtime on HBO while commercials aired on MSG Network. HBO did not broadcast Knicks or Rangers games after the 1976–77 season.

UA-Columbia (1977–1980)

When the MSG/HBO marriage ended in 1977, Madison Square Garden proceeded to seek a new partner to launch a national network to show off its events. So for several years, beginning with the 1977–78 season, all MSG home events (such as those involving the Knicks, Rangers, etc.) were then televised on a fledgling network that would eventually become known as the USA Network. This channel, which debuted on September 22, 1977, was basically a continuation of the existing MSG Network. The key difference however, was that it was now nationally syndicated via satellite rather than terrestrially. It was also the first cable channel to be supported by advertising revenues. By this time (as previously alluded to), the channel was officially called the “Madison Square Garden Network” or MSG Network.

In 1979–80, the National Hockey League replaced their syndicated coverage package The NHL Network with a package on USA. At the time, the USA Network was called UA-Columbia. As the immediate forerunner for the USA Network, UA-Columbia, served as the cable syndicated arm of not only MSG Network in New York, but also PRISM channel in Philadelphia, and whatever pay/cable outlets were around in 1979.

The formation of the USA Network

On April 9, 1980, the Madison Square Garden Network changed its name to the USA Network. This occurred when the ownership structure was reorganized under a joint operating agreement by the UA-Columbia Cablevision cable system (now known as Cablevision Systems Corporation) and MCA (then the parent of Universal Studios, now owned by NBC Universal). Things took a step further one year later when, Time Inc. (which eventually merged with Warner Communications to form Time Warner) and Paramount Pictures Corp. (then a division of Gulf+Western, now owned by Viacom) took minority ownership stakes in USA. G+W also owned the New York Rangers and the MSG regional sports television network (both later owned by Cablevision, but spun off in 2010).